Clients Problem

Edotto faced four critical challenges inhibiting its ability to scale and engage effectively with its target market:

• Underdeveloped digital presence in a competitive space.
• Complex product ecosystem that required strategic postitioning.
• Existing channels had low conversion rates
• Diverse target audiences requiring a tailored communication strategy.

Our Solution

Skylarc employed a structured approach to build a high-impact marketing website for Edotto. The strategy focused on clarity, differentiation and engagement through the following actions:

• Value proposition refinement for a compelling narrative.
• Customer journey mapping to create distinct pathways
• Simplified messaging framework for clear, digestible content.
• Optimized User Interface and User Experience

Technology Used

Php, Laravel, HTML, CSS, Javascript, Figma